The rectangular floor plan of MJM Creative Services, a corporate event planning, design and media company, forms a double square comprising thirty-two rectangular column bays.  Elevators are located at one end and fire stairs and freight elevators at the other end. Correspondingly, the plan was divided into a central open square with two halfsquare ends.  The elevator end is occupied by executive offices, administration and conference rooms. The opposite end contains the graphics and film editing departments, art studies and information storage. In between is an open area of flexible design that is capable of accommodating a limited number of permanent staff, while also being able to absorb large numbers of freelance workers, engaged for particular projects.

Since the purpose of the company is to provide event services to large corporations, a gestural, purposefully “eventful” form was introduced into the plan, linking the two ends. This curvilinear form consists of glass-fronted project manager’s offices arranged in a spine that forms a “street” through the space terminating at the far end in an art director’s office, and at the elevator end in a circular reception area and front desk.

The spine is permeable and separates the staff work area from common areas that include a cafeteria, table tennis and foosball areas and bathrooms. It is articulated with illuminated metal mesh canopies that take advantage of the height obtained by leaving the ceilings exposed, and which help to define the interior street where unplanned interaction during the evolution and production of projects is encouraged.

The large conference room is made of striated glass walls so that a conference event can be observed as an abstraction from the internal street and from the reception area. Smaller meeting areas are planned to be deliberately open in design with large sliding glass doors and glass slots in the walls so that spontaneous discussion will be promoted.

The reception area overlaps the large conference room and is defined by a segmented top based on the image of a zoetrope. The idea of the moving image is continued into the interior street and is fundamental to the idea of a gesture, of an event, whose dynamic implications in the plan are in direct contrast to the fixed presence of the building column grid, which is rational rather than gestural.

Like the gestural form in plan, the corporate event is separated from the normal activity of information management by elaborate choreography. It is an emotional evaluation of data whose purpose is to explain the corporation to itself, to determine its attitude to its own information and to consolidate power in its own eyes.