150 West 30^th Street is a 21 story commercial office building completed in 1925, located off Seventh Avenue in midtown Manhattan. The main lobby had an original, but not particularly high quality, main lobby featuring rather heavy-handed classical detail, and a façade that rendered the lobby difficult to see from the street.

While interior spaces throughout the building had largely been updated for tenants seeking a more modern aesthetic for tech, design and publishing companies, the main lobby was no longer successful in attracting such tenants.

As a result, the new design calls for demolishing the existing lobby, front desk and entry façade and rebuilding it in a modern abstract aesthetic with much higher visibility from the street. This is accomplished in the design with a continuous wall of striated etched LED edge-lit glass facing the elevators, and a dichroic glass veneer on the elevator bank. These glass materials change color and pattern as one moves through the lobby, creating dramatic visual effect and a sense of openness.

All elevator doors are replaced with stainless steel facings, and a stainless steel woven mesh is used at the new front desk. Behind the front desk a monumental wall of cast glass with a mirrored finish creates the effect of a waterfall of light, drawing tenants into the lobby.

The previously coffered ceiling has been removed and a modern composition of asymmetrical overlapping ceiling planes with recessed indirect lighting has been introduced. These planes identify the entry, desk and elevator vestibule areas, unify the lobby, and create a new sense of height, light, and openness.

Taller doors at the lobby vestibule, and large single panels of glass at the transoms create the openness and transparency to the street that was previously missing. All floors are composed of large slabs of black granite throughout, with light grey stripes reflecting openings in the ceiling at each elevator.

The project is expected to be completed in early 2014.